Brand resources
Overview
Here you’ll find the building blocks for our brand. Please make sure to follow the guidelines closely and only use the logos and assets available on this site
Any inclusion of the YouTube brand in the following use cases must be approved via the form below:
- Devices or retail packaging
- Entertainment and media
- Print or out-of-home advertising (larger than A4 Size)
- Commercial advertisements
- Educational resources or textbooks
- Books and magazines
YouTube reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.
Using the YouTube Logo check
Before using our logo, make sure you’ve downloaded the latest version, and be mindful of our usage guidelines. Below you’ll find downloadable versions of the logo:
Core logo
The full-color logos pair our YouTube Red icon with Almost Black (#212121) or White (#FFFFFF) text. The triangle in the full-color red icon must always be white.
The Almost Black full-color logo can be shown on a White background or light imagery.
Monochromatic Logos
If it's difficult to see the full-color logo over a specific color or image you can use a monochrome logo instead.
In monochrome logos the icon is the same color as the wordmark (either Almost Black or White). The triangle in the icon is knocked out so the background shows through when using a monochrome logo.
Clear Space
Clear space buffers the logo from images, text, or other graphics that compromise its impact and visibility. The more breathing room you give our logo, the greater the impact it can have.
The clear space around the logo must be equal to or greater than the size of the triangle in the icon.
Don’ts
The YouTube Logo is a symbol people recognize, so it should never be altered.
DON’T use the logo or icon in a sentence
DON’T rotate the logo
DON’T outline the logo wordmark
Using the YouTube Icon
Before using the logo icon, make sure you’ve downloaded the latest version, and be mindful of our usage guidelines. Below you’ll find downloadable versions of the icon:
Core icon
The logo icon is provided in three color variations: full-color, monochromatic black, and monochromatic white. The triangle in the full-color red icon must always be white.
Monochromatic icon
If it's difficult to see the full-color icon over a specific color or image you can use a monochrome icon instead.
In monochrome icons the triangle in the icon is knocked out so the background shows through.
Clear Space
The clear space around the icon must be equal to or greater than the size of the triangle in the icon.
Clear space buffers the icon from images, text, or other graphics that compromise its impact and visibility. The more breathing room you give our logo, the greater the impact it can have.
Don’ts
The YouTube icon is a symbol people recognize, so it should never be altered.
DON’T use the icon in a custom colour
DON’T use the icon in a way that provides low contrast or legibility
DON’T stretch, skew, or rotate the icon.
YouTube Brand Colors
YouTube’s primary brand colors are derived from our brand logo and consist of red, white, and black.
Promoting your channel
We know promoting your YouTube Channel is important to you. The following guidance outlines the conventions you should follow when promoting your channel.
Handle Promotion Policy
We ask that you promote your channel following this convention: *YouTube Icon* /@ Handle Name. The handle name should be on one line, and can be preceded or followed by a call-to-action in plain text, such as: "Find us on YouTube.” or “Subscribe, Like, and Share.”
Email signatures and websites
When using YouTube inline with other social media icons, you should use the YouTube icon rather than the YouTube logo, being mindful of our logo usage and clear space guidelines.
DON’T use the full YouTube logo in a social lineup
Podcast Badging
These music and podcast badges can be used to promote podcasts on YouTube and YouTube Music in marketing communications including advertising, apps, websites and printed promotions. Follow these guidelines to ensure the legibility and clear communication
To promote your YouTube Channel please see the Promoting Your Channel tab
To promote your YouTube Channel please see the Promoting Your Channel tab
To promote your YouTube Channel please see the Promoting Your Channel tab
Do
- Use only the badge design provided by YouTube.
- Only use the YouTube Podcast Badge if your podcast content appears on YouTube.
- For digital assets, use the scalable vector format or SVG.
- For printed assets, be sure to use the artwork in the EPS format and match the color profile with the needs of your printer.
- Use only one badge on your website/social/etc.
- Place the badge below or to the right of the images and copy promoting your content.
- Keep the badge smaller than the other images and main message. Don’t make it the dominant artwork.
- Minimum clear space around the badge should be at least one-tenth the height of the badge.
Don’t
- Do not alter the YouTube-provided badge artwork in any way.
- Do not eliminate the Listen on call-to-action message.
- Do not modify, angle, animate, rotate, or tilt the badge.
- Do not apply special effects such as shadows or glows to the badge.
- Do not alter the artwork in any way.
- Do not use any other icons, logos, or graphics from the YouTube website or from YouTube apps.
- Do not imitate YouTube communications.
- Do not use the YouTube logo alone (unless you have requested and received special approval).
Naming and Third Party Content
Using the word “YouTuber”
Guidelines for creators
- We love that so many creators like to call themselves YouTubers. We just ask that “YouTuber” or “Tuber” is only used when talking about a person creating and uploading original video or music content to YouTube.
- We also want to keep "YouTuber" casual. That way everyone can use it. So please don’t use “YouTuber” or “Tuber” in official names of things like video series, books, and programs, or register domains, channel names, or trademarks that include those words. This’ll help us protect the YouTube trademark for the whole creator community.
Guidelines for advertisers
- While “Tuber” can be used by YouTube creators informally, it should never be used by advertisers.
Third party approvals
- You’re responsible for getting third-party approvals from relevant content owners for any content you upload to YouTube that doesn't belong to you.
- You must have appropriate third-party approval from relevant content owners if you show any content in promotional material.
- YouTube doesn't negotiate permissions on behalf of our partners. You must contact the image or video owner directly to secure appropriate permissions.
- By uploading to YouTube, you guarantee that you have the necessary rights to upload your video. YouTube reserves the right to remove any content from the site that may violate its Terms of Use or Community Guidelines.
Swag and Merchandise
We cannot approve any requests for usage of our YouTube Logo or brand features on third party merchandise of any kind.
Merchandise includes, but is not limited to: Clothing, Mugs, Stickers
If you would like to purchase YouTube merchandise, please visit our Google Online Store at https://www.googlemerchandisestore.com/.
Entertainment and Media brand usage approvals
To show the YouTube brand in any media (videos, TV shows, movies, newspapers, etc) please read these guidelines.
If you’re in the entertainment and media industry, all product placements that show any YouTube Logos, Icons, or elements of the UI (e.g. buttons, pages, mobile screenshots, etc.) in any media (e.g. TV, music videos, movies, books, etc.) must be approved by YouTube.
Please adhere to the Logo usage guidelines as well as those found below, then submit your request in English through the Brand Use Request Form. If the product placement will be viewed by a large audience, then you may need to sign Google LLC release forms.
Important: If you’re part of the press, you don’t need to submit a request for review through the Brand Use Request Form. Please read Using the YouTube Logo. After that, you’re welcome to download the YouTube Logo or Icon for use.
Before submitting your product placements request, please ensure the following
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The product placement reflects YouTube in a positive or neutral way.
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Any video content developed specifically for the product placement does not violate YouTube's Community Guidelines and would not violate YouTube’s Terms of Use.
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You can provide ample context for the placement to submit with your request. You should submit one PDF file including mocks of the YouTube Logo and/or YouTube interface in context, as well as relevant script pages, an overview of the production, the production company name, the production name, and any other details such as actor(s), director, etc., which will help us understand how YouTube will be represented in the production.
Third party approvals
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You’re responsible for getting third-party approvals from relevant content owners for any content you upload to YouTube that doesn't belong to you.
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You must have appropriate third-party approval from relevant content owners if you show any content in promotional material.
-
YouTube doesn't negotiate permissions on behalf of our partners. You must contact the image or video owner directly to secure appropriate permissions.
-
By uploading to YouTube, you guarantee that you have the necessary rights to upload your video. YouTube reserves the right to remove any content from the site that may violate its Terms of Use or Community Guidelines.
API and device partners
API developers
The YouTube API lets you incorporate YouTube functionality into your application or device. Visit the site below to understand the guidelines and download the assets you need for adding YouTube branding to your application, device, or marketing materials.
Device partners
To seek approval for your usage of the YouTube brand, please submit a request in English through the Brand Use Request Form for review. Please allow up to a week for a reply. YouTube reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time. Your use of YouTube and the YouTube brand on your device requires a separate written agreement with YouTube and is subject to the device passing YouTube's certification requirements under the agreement.